Build + Care
Pay for the build once, then a lower monthly fee
from£1,200one-off build
from£79a month for care
Care runs month to month. Cancel with one month's notice.
For private dental practices in the UK
Practice websites that fill the book and follow the rules.
We build and look after websites for independent practices: online booking on every page, prices up front, and the details GDC guidance asks for, kept up to date every month.
- Prices published on this page
- Your site asks patients for no medical details
- Nothing goes live until you have approved it
- 1BookingsA booking button on every page, and one-tap calling on a phone.
- 2GDC guidanceQualification, country of qualification and GDC number for every clinician named.
- 3Advertising“Specialist” only for dentists on a GDC specialist list. There is no specialist list for implants.
- 4GDC guidanceA complaints procedure, a GDC link and the date the site was last updated.
What's included
A practice website has two jobs. We build for both.
It has to turn visitors into booked appointments, and it has to show what the GDC and the advertising rules expect. A good site does both on the same page.
Built to book
- Booking on every page
- The online booking from your practice software, or one-tap calling, on every page and in a bar that stays on screen on phones.
- Prices up front
- A fees page with “from” prices, your membership plan and finance, set out the way patients compare.
- Reviews where patients decide
- Your Google rating and reviews next to the treatments they mention.
- Quick on a phone
- Lightweight pages with no plugins to update or break, laid out for a phone first.
- Found locally
- Your town and area in the right places, and practice details that Google can read and that match your Google Business Profile.
Built to the rules
- GDC information in place
- Qualifications, country and GDC number for every clinician, NHS or private status, a GDC link and your complaints procedure.
- Careful with claims
- No “specialist” unless you are on a GDC specialist list, the courtesy “Dr” explained, and treatment pages that say when a treatment may not suit everyone.
- Facial aesthetics handled properly
- A consultation page in line with CAP Code rule 12.12, so prescription-only medicines are not promoted to the public.
- No patient health data
- The site asks for no medical details. Enquiries go by phone, email or your booking system.
Looked after every month
- Hosting and security updates
- Small changes: new prices, new team members, holiday hours
- The “last updated” date kept current
- A check against GDC guidance and the CAP Code every three months
The demo
See a finished site before you get in touch
Larkhill Row Dental is a fictional private practice in Harrogate. We built it to the standard every site we make meets, so you can click through it as a patient would.
- Our teamQualification, country and GDC number for each clinician, and the courtesy “Dr” note.
- FeesPrices up front, a membership plan, and finance wording that states the conditions.
- Facial aestheticsA page that promotes the consultation, names no prescription-only medicine, and is not linked from the home page.
- Policies and complaintsComplaints steps with response times, and links to the Dental Complaints Service and the GDC.
- On a phoneA call and booking bar that stays at the bottom of the screen.
Open the demo practice ↗
Names, GDC numbers, reviews and fees on the demo are examples.
How it works
From first email to a site you can send patients to
Free website check
Send us your web address. We check it against GDC guidance, the CAP Code and what helps bookings, and send you a short list of what we found.
Agree the details by email
You fill in a short questionnaire, and we agree the pages, treatments and prices by email.
We build, you approve
We write every page and set up your booking. Nothing goes live until you have approved it. Your site is ready to review within 10 working days of receiving your details.
Launch and care
We put the site live on your domain and look after it every month, including the three-monthly check.
Pricing
Two ways to pay, both with the price on the page
Your fixed price depends on how many pages and clinicians your site needs. You get it in writing with your free website check.
Care only
No build fee: one monthly fee covers the build and the care
£0build fee
from£129a month
12-month minimum term, then month to month with one month's notice.
Both plans include
- Design and build of your site
- Every page written for you, approved by you
- Online booking or one-tap calling on every page
- Hosting and security updates
- Small content changes each month
- Three-monthly check against GDC guidance and the CAP Code
- The site is yours: we hand over the files if you leave
- Your domain stays registered in your name
Founding practices
We are taking on our first few practices at a reduced price, in return for a short case study and being happy to act as a reference.
Prices are in pounds sterling and exclude VAT.
Self-check
How does your current website measure up?
Twelve things we look for on every practice website. Tick what yours has today. Nothing you tick leaves this page.
Summarised from the GDC's guidance on advertising, the ASA's advice on use of the term “Dr” by dentists and its Botox FAQs. A quick self-check, not legal advice.
FAQ
Common questions
Do I need to change my practice software?
No. If your software offers online booking, we link or embed it on every page. If it does not, we make calling the practice one tap on a phone.
Who writes the words?
We do. We draft every page from a short questionnaire and your replies, in plain English that does not promise results. You check and approve each page before it goes live.
Which pages does a site have?
Usually a home page, treatments with fees, your team, new patients and FAQs, contact, and patient information covering complaints, privacy and accessibility. The demo practice has all of these. Any extra pages are quoted with your free website check.
What counts as a small change?
Updating prices, opening hours or team members, swapping a photo, or adding a notice such as holiday closures. A new section or a redesign is quoted separately before any work starts.
Do you provide photos?
We use your own photos of the practice and team rather than stock images. If you do not have any yet, we send you a short list of shots to take, and a recent phone camera is enough to start.
Will my website be compliant?
We build to the GDC's published guidance on advertising and the CAP Code, and check again every three months. We are not lawyers, and your practice stays responsible for what it publishes, which is why you sign off every page.
Does the site collect patient information?
It asks for no medical details. Enquiries go by phone, email or your booking system, so health information stays in the systems built for it.
We are a mixed practice. Can you help?
Yes. Your pages say clearly which treatments are NHS and which are private, and your complaints page covers the NHS route as well as the Dental Complaints Service.
We offer facial aesthetics. How do you handle it?
With a consultation page that follows CAP Code rule 12.12: it promotes the consultation, names no prescription-only medicine, and is not linked from your home page. The demo practice shows how this looks.
Can you take over my current website?
Yes. We rebuild it on our setup and point your domain at the new site. Your domain stays registered in your name, and your email stays where it is.
How and when do I pay?
On Build + Care, half of the build fee is due when you go ahead and the other half when you approve the finished site, before it goes live. Care is invoiced monthly in advance from launch. Care only is invoiced monthly in advance from the day work starts. You pay by bank transfer in pounds sterling, within 14 days of each invoice.
What happens if I leave?
The site is yours on both plans. Your domain stays registered in your name, and when you leave we hand over the site files so any web host can run them. On Care only, you can leave at any time after the 12-month minimum term.
Who you will deal with
Efe Mert Eroğlu
I design, build and look after every Checkup Studio site myself, so you deal with the same person from the free check to the monthly updates.
I work from Turkey, and everything runs by email, so you can reply when it suits you. I answer every message within one working day.
I am not a lawyer. I follow the GDC's published guidance and the CAP Code, and your practice signs off every page before it goes live.
Free website check
Send us your practice's web address
We check it against the self-check above, plus speed and booking, and reply within one working day with what we found. It is free, whether or not you work with us.
Please do not send us patient information by email.